Parking Management Strategies
1. Generate Revenue
Revenue generation is really a no-brainer with parking management. Not only should parking generate revenue, it can be used to help to track allocation inventory. Yes there are cases where parking may be free, but even saving time and effort in the office will help the bottom line.
With proper management, users can self-manage their own parking allocations. Even parking strategies that do not generate revenue directly can be used to help reduce office administration costs. With access to proper management software, parking administrators can easily query or track vehicles.
If you are not able to generate revenue from your parking infrastructure, it may be time to consider outsourcing parking to a third party or researching cloud based parking software.
2. Improve Enforcement
Parking and enforcement go hand in hand, like 2 peas in a pod. Enforcement linked to management can generate additional revenue.
Parking management software which can be used to link parking and enforcement helps to improve customer service. In the case where a parking lot is full and no enforcement is being performed customer service is poor. Those that wish to park can’t find available spaces due to abusive of the parking lot.
In one recent case, a vehicle was parked in a parking garage for over 10 years. This meant that for 10+ years the organization had one less parking stall for their clients. Even at $5/day the parking space could have returned over $18,000
3. Oversell to Increase Revenue
With proper parking management software an oversell can help to improve customer service and also increase revenue.
“oversell” should only be considered a bad word if it means that parking is sold to the point that there is none left for those that have already made arrangements.
Knowing what percentage of parking can be oversold can be easily done with system that track the inventory of parking allocations. These numbers can be generated from many different sources including parking control officers, manned kiosks, or through the use of technology.
Using LPR (license plate recognition) technology decreases the need for human patrols or kiosk attendants. Through the use of automatic plate recognition systems, the technology can monitor a busy lot 24 hours a day, 7 days a week. From this data set it is very easy to extrapolate details related to how full a parking lot is at a given time of day.
Even with a parkade scenario, LPR cameras can be installed at each level to monitor traffic flow and use without the necessity of a foot patrol.
4. Offer Flexible Parking Options
Parking does not need to be a 9-5 business prospect. For many organizations parking involves a lot of short term transactions.
With a self-serve portal users can allocate their own parking, but often the requirement of a computer or data connection is out of reach. Consider the user that comes to a parking area and doesn’t have a computer at their disposal to login and interact with the system.
Transient parking services based on SMS systems can be useful and can help to improve the customer experience. With an SMS based parking system, communication is quick and seamless. With most systems, parking is just a text message away.
Many users like SMS systems due to the ability of the system to notify when parking is coming due. In the case of a user that has paid for parking and it is about to expire, a notification can be sent to them. Through the same text system they can request to extend parking by replying to the supplied text message.
5. Focus on Customer Service
With a good parking management software tool, customer service will come easy.
Client that deal with an organization want to know that the parking they paid for is available when they need it. They also what to know that if they have any questions, they will be dealt with in a timely manner.
In the case of larger organizations that distribute parking to staff or clients, a proper tracking system will make work more streamlined and efficient. Consider a municipal parking office that distributes parking to an organization that requires parking city wide. Without proper tracking it would be next to impossible to determine what parking is available in any given area.
If people can’t find parking when they need it, that is when they will be sure to complain. Regular complaints create stress and additional work that is unnecessary and avoidable with a proper parking and security platform.